Breaking the Mold in Suicide Prevention Advocacy
In an unexpected turn, Brett Wean, the director of writing and entertainment outreach at the American Foundation for Suicide Prevention (AFSP), defies the typical image of a serious communication professional. With a broad smile, he welcomes participants to our Zoom discussion, exuding enthusiasm for his mission: collaborating with creatives in the entertainment sector to portray suicide with care, respect, and honesty.
Wean’s connection to this vital cause is deeply personal. He grew up as the only child of divorced parents, witnessing his mother struggle with mental health challenges, including borderline personality disorder, bipolar disorder, and depression, which led to her tragic battle with suicidal thoughts. He reflects on the years he spent as her primary support until her untimely death by suicide 15 years ago, an experience that profoundly shaped his life and work.
With a background in film studies, experience in improv, and a stint in book publishing, Wean discovered his passion at AFSP, where he could blend his storytelling skills with his lived experience of loss. As he approaches his tenth anniversary with the organization in January, he views this milestone as merely the beginning of a meaningful journey.
Wean emphasizes the significance of guiding entertainment professionals in crafting narratives about suicide that are safe and responsible. He believes in the power of building relationships and establishing trust, suggesting improvements rather than imposing changes. His advocacy prioritizes authentic portrayals that delve into emotional complexity rather than sensationalism.
He raises awareness about the potential risks of mishandled suicide narratives in mainstream media, referencing research on suicide contagion and its effects on susceptible audiences. Drawing from his personal journey, he highlights the critical role storytelling plays in shaping societal attitudes towards mental health challenges.
Through his diverse collaborations in the entertainment field, Wean has made a significant impact, including working with the rock band Papa Roach to integrate suicide prevention messages into their performances, and providing guidance to television series like “The Girl From Plainville” and “Station 19.” His influence also extends to comedy, as he partners with comedian Chris Gethard on projects that explore mental health topics with both authenticity and humor.
Wean’s overarching aim is to elevate awareness about suicide prevention and equip individuals to engage in life-saving conversations. He envisions a future where discussions about mental health are commonplace and accepted, fostering an environment where everyone feels supported and safe in their struggles.
As he continues his impactful work with AFSP, Wean remains hopeful about the advancements being made in reducing the stigma surrounding mental health issues through storytelling in various media. He dreams of a time when every narrative—regardless of genre—subtly addresses mental health, reflecting the intricate realities of human emotions and relationships.
